apps

Hick’s and Fitt’s laws: Two important psychological principles to consider when designing navigational menu structures

Most web-based or mobile applications are organized in some type of hierarchical menu structure. Company information is usually located in an ‘about us’ tab, Products and Services each have a tab, etc.

Some company websites, for example, provide a menu structure that is initially simple, but then may require several more interactions to navigate down the tree to the target information.

See for example Verizon.com:

A Bad UX can cause Death by 1000 cuts

The ISO 9241 standard presents the definition of usability as Effective Efficient and Satisfying in a specified context of use.

Usability and User Experience is a team sport!

Usability and user experience teams have traditionally been way understaffed and often under-utilized.

Usability teams that I have led in the past have had to beg, borrow, or steal resources in order to achieve the significant gains in user productivity, user satisfaction (and reduction of user errors) for the software systems of the many companies and organizations that I’ve worked with.

Error message Errors - Don't blame the user

One of the easiest ways to improve the usability (and perceived usability) of a web application is to improve the text that appears on the screen specifically around labels, embedded assistance and error messages.

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