Trends

Who are your end users?

Over the past several years we have had the opportunity to work with companies of various sizes as they plan and redesign their web presence. Some began using a CMS for the first time, while others were transitioning from either an open-source system (WP, Drupal, etc.) or some homegrown system to a more robust complete CMS solution (Adobe CQ5, Sitecore, Sharepoint, etc).

We’ve worked with these organizations to help them better understand the mental models of their “End Users” so that together we could design a system that is effective, efficient and satisfying. But who are these “End Users?” One common thread that we’ve noticed is that a majority of these organizations seemed to forget about a number of “end users” by focusing exclusively on the experience of visitors to their sites and their customers.

Don’t get us wrong, we think that it is vital to understand, and design towards the understanding of visitors and customers. We often create personas that help drive that design conversation.

What we are saying is that most of the organizations that we’ve worked with never completely thought about all of the user touch-points they need to consider.

Usability is the new black -- Finally!

In a blog post by Robert Fabricant (Jan 7, 2013) he calls User Experience “The new Black” borrowing the term from the fashion industry. ( see http://designmind.frogdesign.com/blog/user-experience-incorporated.html ).

Gangnam Style trends in User Experience

Through popularity and imitation Gangnam Style videos, created by PSY the South Korean Internet sensation, became a viral phenomena. In much the same way, many current UX patterns have gained popularity through sharing and imitation. Do you understand what are the psychological foundations of social sharing and how do things “go viral”? Mass copying and imitation of some patterns can lead to the belief in a “Best Practice” even when the pattern is proved faulty. What are the trends that we have had to fight against, and what trends do we want take off like a cheesy horse dance.

Bad Defaults

Do you remember the Dan Akroyd series of sketches on the original Saturday Night Live (SNL) where he played a character named "Leonard Pinth Garnell" and introduced us to various forms of BAD performances? Leonard Pinth-Garnell

We came across a default action on a travel website that made us think about "Bad Defaults" and why user interfaces need to have "Smart" defaults.

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