The User Journey Map is the output of an analysis method that documents all of the phases of your users interaction with your company.
It describes entire set of engagement and experience from the user’s point of view.
Any brand creates a customer experience through a series of intentional or unintentional customer interactions or touch points. These touch points exist at various stages, locations and moments in time and cover the entire spectrum of a user’s feelings towards your site or brand. A clear understanding of the touch points delivers profound insight into how a brand or company is connected with its customers at all stages of the relationship.
The more touch points you have, the more complicated — but necessary — mapping them out becomes.
User journey mapping enables you to highlight the crucial stages in the interaction with your customers and to build lasting relationships.
For more information about our User Journey Mapping or to schedule a meeting: