User Research

Understanding users is essential! User-centered Design starts with an understanding of users
Understanding users is essential! User-centered Design starts with an understanding of users

Understand

Understanding your users is the fundamental first step in applying User-Centered Design. User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.

Knowing about your customers and how they experience your product or service will give us valuable insights necessary to create the innovative designs that matter!

Before beginning a user-centered project it’s important to know who your users are and what they need.
Where will your product be used, and under what circumstances? What are the user's common goals and tasks, their needs and expectations? By observing your users, you get to know their habits, their wishes and the ways in which they interact with your product.
Defining user requirements, functional requirements and user personas enables us to accommodate your stakeholders with an engaging user experience they deserve

Before beginning a user-centered project it’s important to know who your users are and what they need. Where will your product be used, and under what circumstances? What are the user's common goals and tasks, their needs and expectations? By observing your users, you get to know their habits, their wishes and the ways in which they interact with your product.

Defining user requirements, functional requirements and user personas enables us to accommodate your stakeholders with an engaging user experience they deserve.

User requirements: By observing and questioning your users and their workflows, we define the requirements that reflect their needs and wants.

Functional requirements: Functional requirements need to be defined from a user point of view as well as a business point of view. This ensures that your product will meet the user’s expectations and perform well in the marketplace. The result of this process is a listing of actual requirements, and a starting point for a successful design.

Personas: A persona constitutes the combined characteristics of your users rolled into one fictional character. Based on field research, observations and interviews we create a well-defined portrait of what a member of your target audience is like. Personas are a useful tool in the design process to help your team visualize what your users are actually like. Personas put a human face on your anonymous user base and promote empathic decision-making that ultimately leads to better user experiences.

For more information about our user research services or to schedule a meeting: