apps

Hick’s and Fitt’s laws: Two important psychological principles to consider when designing navigational menu structures

Posted: February 19,2015

Most web-based or mobile applications are organized in some type of hierarchical menu structure. Company information is usually located in an ‘about us’ tab, Products and Services each have a tab, etc.

Some company websites, for example, provide a menu structure that is initially simple, but then may require several more interactions to navigate down the tree to the target information.

See for example Verizon.com:

The Future of Wearable Technology: Why Sensors Are the Better Option

Posted: February 15,2023

As technology advances, wearables have become increasingly popular in the health and fitness industry.

However, sensors may prove to be the better option when it comes to tracking and monitoring various aspects of our health. Let's start a conversation about the benefits of using sensors over wearables and why it is the future of technology.

A Bad UX can cause Death by 1000 cuts

Posted: December 10,2019

The ISO 9241 standard presents the definition of usability as Effective Efficient and Satisfying in a specified context of use.

Usability and User Experience is a team sport!

Posted: September 28,2018

Usability and user experience teams have traditionally been way understaffed and often under-utilized.

Usability teams that I have led in the past have had to beg, borrow, or steal resources in order to achieve the significant gains in user productivity, user satisfaction (and reduction of user errors) for the software systems of the many companies and organizations that I’ve worked with.

Pages